Instruments of speed

Rolex, the leading luxury watchmaking brand, has revealed the two bespoken instruments it exclusively developed and manufactured for BLOODHOUND SSC, the supersonic car.

True to its philosophy, Rolex has combined world class technology with exacting standards of precision and reliability to create these highly accurate instruments that will be installed in the cockpit of BLOODHOUND SSC, as it aims to set a new World Land Speed Record of 1,000 miles per hour (1609.34 km/h) in South Africa in 2015/2016 and inspire the next generation of scientists and engineers. These two vital instruments, with characteristic Rolex analogue dials, will sit either on the left and right of the dashboard.

Building on Rolex's legendary reliability, these highly accurate instruments will provide a necessary visual reference and fail-safe back-up for some of the on-screen readouts during the two critical phases in the record bid: assisting precision braking from 1,000 mph on the 20 kilometre track and for timekeeping during the turnaround in-between the two mandatory record runs.