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New models

Rolex is pleased to present at BASELWORLD 2013 the new watches in its OYSTER collection, which are on display at its new 1,230 square-metre stand, one of the largest stands at the World Watch and Jewellery Show. A blend of technological innovation and sophisticated aesthetics, these new Rolex models, all COSC-certified chronometers for their precision, are the latest versions of legendary watches evolving in a constant quest for perfection.

CELEBRATING SPEED

Exactly 50 years ago, in 1963, Rolex unveiled the Oyster Perpetual COSMOGRAPH DAYTONA, a chronograph designed for racing drivers and measuring speed. This watch has established an impressive track record on the racing circuits and achieved iconic status as the world’s most famous and most sought-after chronograph. In 2013, as Rolex deepens its commitment to motor racing by becoming Global Partner and Official Timepiece of Formula 1, the COSMOGRAPH DAYTONA is being offered for the first time in 950 platinum, the noblest and most precious of metals. This new model has an ice blue dial and a chestnut brown monobloc CERACHROM bezel in ceramic, which enhances the famous tachymetric scale for calculating speed.

HERITAGE AND INNOVATION

The CERACHROM bezel insert, a ceramic component developed and patented by Rolex in 2005, also takes pride of place in an innovative, ground-breaking form on the Oyster Perpetual GMT-MASTER II in 904L steel. Rolex has developed a single-piece CERACHROM bezel insert in two colours. The new GMT-MASTER II’s 24-hour bezel insert is half blue and half black, representing daytime hours and night-time hours. It echoes the traditional two-colour bezel of the original GMT-MASTER, which was created in 1955 to allow airline pilots to read the time in two different time zones simultaneously.

A PASSION FOR THE SEA

Rolex is presenting a third new model in its Professional range this year – a timekeeping instrument dedicated to yachting regattas. The Oyster Perpetual YACHT-MASTER II is available for the first time entirely in 904L steel. This revolutionary regatta chronograph, introduced in 2007 in 18 ct gold, features a unique function: a programmable countdown with a mechanical memory that responds ideally to skippers’ needs for precise timing. The rotatable RING COMMAND bezel, an unprecedented and patented interface for setting the watch, enables simple access to the sophisticated watch functions. A pure example of Rolex expertise in terms of precision, functions and reliability, the new YACHT-MASTER II in 904L steel is the benchmark for all those with a passion for sailing.

PRESTIGE AND ELEGANCE

Adding to its line of prestigious classic watches, Rolex is offering new colourful versions of the Oyster Perpetual DAY-DATE with luxurious leather straps whose elegant colours match the dials. Available in a choice of 18 ct yellow, white or EVEROSE gold, these new DAY-DATE models with fluted bezels bring a fresh touch to Rolex’s most prestigious calendar model, created in 1956.A bezel set with baguette-cut diamonds appears as a feature of all seven models in a new DAY-DATE "SERTIE" selection in 18 ct yellow, white or EVEROSE gold graced with exclusive, sophisticated dials: mother-of-pearl creations with a floral motif decorated with gold and diamonds or an oxford motif share the limelight with fascinating gemstone dials – lapis lazuli, bull’s eye and ferrite.Rolex is also introducing new jewelled creations that bring together precious materials and magnificent gem setting. The new Oyster Perpetual LADY-DATEJUST PEARLMASTER combines a case and bracelet in 18 ct EVEROSE gold with a bezel and bracelet links in 18 ct white gold exquisitely set with diamonds of the finest quality. The dial of this sumptuous watchmaking gem is adorned with black or white mother-of-pearl enhanced with a lotus flower motif in a pink-gold tone.Benefiting from the rich heritage and exceptional know-how of Rolex, the new OYSTER collection models presented at BASELWORLD 2013 exemplify the expertise of an integrated and independent watchmaker that draws on uncompromising values and unequalled means to tirelessly perpetuate its passion for perfection.

ABOUT ROLEX

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, exploration, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

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New models

Rolex is pleased to present at BASELWORLD 2013 the new watches in its OYSTER collection, which are on display at its new 1,230 square-metre stand, one of the largest stands at the World Watch and Jewellery Show. A blend of technological innovation and sophisticated aesthetics, these new Rolex models, all COSC-certified chronometers for their precision, are the latest versions of legendary watches evolving in a constant quest for perfection.

CELEBRATING SPEED

Exactly 50 years ago, in 1963, Rolex unveiled the Oyster Perpetual COSMOGRAPH DAYTONA, a chronograph designed for racing drivers and measuring speed. This watch has established an impressive track record on the racing circuits and achieved iconic status as the world’s most famous and most sought-after chronograph. In 2013, as Rolex deepens its commitment to motor racing by becoming Global Partner and Official Timepiece of Formula 1, the COSMOGRAPH DAYTONA is being offered for the first time in 950 platinum, the noblest and most precious of metals. This new model has an ice blue dial and a chestnut brown monobloc CERACHROM bezel in ceramic, which enhances the famous tachymetric scale for calculating speed.

HERITAGE AND INNOVATION

The CERACHROM bezel insert, a ceramic component developed and patented by Rolex in 2005, also takes pride of place in an innovative, ground-breaking form on the Oyster Perpetual GMT-MASTER II in 904L steel. Rolex has developed a single-piece CERACHROM bezel insert in two colours. The new GMT-MASTER II’s 24-hour bezel insert is half blue and half black, representing daytime hours and night-time hours. It echoes the traditional two-colour bezel of the original GMT-MASTER, which was created in 1955 to allow airline pilots to read the time in two different time zones simultaneously.

A PASSION FOR THE SEA

Rolex is presenting a third new model in its Professional range this year – a timekeeping instrument dedicated to yachting regattas. The Oyster Perpetual YACHT-MASTER II is available for the first time entirely in 904L steel. This revolutionary regatta chronograph, introduced in 2007 in 18 ct gold, features a unique function: a programmable countdown with a mechanical memory that responds ideally to skippers’ needs for precise timing. The rotatable RING COMMAND bezel, an unprecedented and patented interface for setting the watch, enables simple access to the sophisticated watch functions. A pure example of Rolex expertise in terms of precision, functions and reliability, the new YACHT-MASTER II in 904L steel is the benchmark for all those with a passion for sailing.

PRESTIGE AND ELEGANCE

Adding to its line of prestigious classic watches, Rolex is offering new colourful versions of the Oyster Perpetual DAY-DATE with luxurious leather straps whose elegant colours match the dials. Available in a choice of 18 ct yellow, white or EVEROSE gold, these new DAY-DATE models with fluted bezels bring a fresh touch to Rolex’s most prestigious calendar model, created in 1956.A bezel set with baguette-cut diamonds appears as a feature of all seven models in a new DAY-DATE "SERTIE" selection in 18 ct yellow, white or EVEROSE gold graced with exclusive, sophisticated dials: mother-of-pearl creations with a floral motif decorated with gold and diamonds or an oxford motif share the limelight with fascinating gemstone dials – lapis lazuli, bull’s eye and ferrite.Rolex is also introducing new jewelled creations that bring together precious materials and magnificent gem setting. The new Oyster Perpetual LADY-DATEJUST PEARLMASTER combines a case and bracelet in 18 ct EVEROSE gold with a bezel and bracelet links in 18 ct white gold exquisitely set with diamonds of the finest quality. The dial of this sumptuous watchmaking gem is adorned with black or white mother-of-pearl enhanced with a lotus flower motif in a pink-gold tone.Benefiting from the rich heritage and exceptional know-how of Rolex, the new OYSTER collection models presented at BASELWORLD 2013 exemplify the expertise of an integrated and independent watchmaker that draws on uncompromising values and unequalled means to tirelessly perpetuate its passion for perfection.

ABOUT ROLEX

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, exploration, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

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