Rolex becomes 2013 race title sponsor for Australia

Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become the title sponsor of the 2013 Formula 1 Australian Grand Prix.

The 'Formula 1 Rolex Australian Grand Prix' is the first race of the 2013 Formula One season and will take place in Melbourne on March 14th - 17th. This announcement follows Rolex's Global Partner agreement signed in December 2012 to be the Official Timekeeper and Official Timepiece of Formula One, and demonstrates further Rolex's commitment to motor racing and global sport.