Rolex Bienne - Through the loupe

All located in Switzerland, the Bienne site is one of the four Rolex Manufacture facilities. It is here, in Bienne, that every Manufacture Rolex Calibre is made from start to finish. Today, we are delighted to present an all-new official video that allows for a unique and detailed look into the Rolex Bienne facility.

We have discussed the Bienne Manufacture in greater detail, as well as the complex array of Rolex manufactures in this write-up.

This new video puts all that into motion. Although every Rolex watch comes equipped with a solid caseback crafted from Oystersteel, 18ct gold or 950 platinum, underneath them all functions tirelessly a Manufacture Rolex Calibre, never missing a beat.

The video begins with a beautiful depiction of just such a movement, ticking away in its calculated and reliable fashion. To make such a mechanical marvel requires uncompromised attention and dedication to every step along the way: from the engineering and design, as well as production and finishing of every individual component, all the way to how they are assembled and tested.

The heart of a Rolex watch, every Rolex movement is assembled by hand, utilizing genuine watchmaking know-how and utmost human dexterity. Rooms and workstations designed specifically with comfort, visibility and ergonomics in mind, allow Rolex’s watchmakers to perform their very best work. Meanwhile, watch movement parts are produced in other sections of the Bienne manufacture with incredible accuracy and attention to detail, to allow for their perfect fit and functioning.

To see all this come to life in this new video is a thing of wonder, and a rare opportunity to better understand and appreciate the know-how, dedication and technological capabilities that go into producing a Rolex, The Rolex Way.

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