Prestigious platinum

As a timeless symbol of luxury and quality, Rolex represents a benchmark in the world of exclusive watchmaking. Rare and precious, considered the noblest of metals, platinum is striking for its silvery whiteness and its vibrant luminosity.

It is among the densest and heaviest metals in the world, and is distinguished by certain unique chemical and physical properties such as its exceptional corrosion resistance. Rolex uses 950 platinum, an alloy consisting of 950‰ platinum, generally combined with ruthenium. For instance, the practised eye immediately recognizes a Day-Date or Daytona with an ice blue dial as a platinum model...