A FUSION OF ENERGY
The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement.
During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.
ROLEX TESTIMONEES AND THE US OPEN
Amid this incandescent atmosphere, matches at this Grand Slam have become the stuff of legend. The five consecutive titles Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory.
Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list.
They embody technical precision and the quest to become a better version of oneself.
THE TOURNAMENT OF TRAILBLAZERS
The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.
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ROLEX AND TENNIS: PARTNERS FOR ALMOST 45 YEARS
Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.
Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.
